Wednesday, March 21, 2012

NEW!! Rolex Deepsea Challenge!! Not practical but yet so functional!!


So here we have it ladies and gentlemen....the Rolex Deepsea Challenge! This is what dreams are made of in Rolex world. A 51.4mm hunk of machinery with capabilities people never knew was possible. The watch can withstand extreme pressures of water, being able to dive to depths of 12,000 meters (ALMOST 7.5 miles!!!) Just thought of it is insane. Although no single person would ever be able to dive that deep....just humanly not possible.....it is good to know that your watch will always keep running if you ever do end up at the bottom of the ocean. 

This piece is produced due to the Deepest Challenge, the 2nd dive down to the Mariana Trench and the single deepest part of the world's ocean. Mariana Trench is located in mid-Pacific between Japan and Philippines. Rolex has partnered up with National Geographic and James Cameron to attempt the second dive with all 3D ready file gear ready to capture every moment. It will be a sight to see the unknown! They will go down in a single capsule submariner meant to dive vertically downwards with 2 of these Rolex Deepsea Challenge strapped on! 

Although Rolex has stated that this is an experimental watch, meaning only a couple are produced for the feature, many sources have stated that this may turn into a production piece. We can't rule this out and is very possible since Rolex has devoted much marketing into this piece, it would not make sense to capitalize on the opportunity. And believe me, even though this is not a practical everyday piece, collectors all around the world will pick one up...or TRY to pick one up. Who knows how many will be made. There can't be many as this will be a very funny piece sitting in a jeweler's case next to more practical pieces. And one thing we know for sure is Rolex is a business bottom line and they will always produce plenty of pieces that will sell and not so much of pieces that won't. I see this piece made in very few numbers if it does come into production and sold either by specialty order, boutiques, or only select AD's will get them, similar to the SS Daytona several years ago. It would not make sense to make this into full production as many people except collectors would never buy it. I have also heard prices will be around 20k-25k EUR. But as a collector this is a piece I would try to obtain for sure if it does make it out as the historical significance and rarity of it is just so great! Visit Rolex.com to obtain more info on this VERY special piece:

Check out some direct links to Rolex themselves: 

http://deepseachallenge.com/the-expedition/rolex-deepsea-history/

http://www.rolex.com/en#/world-of-rolex/sports-and-culture/exploration/the-rolex-deepsea-challenge


Check out some fantastic videos on the current Rolex Deepsea Challenge and the history of the 1st attempt with the Trieste Deepest Dive documentary. 





A lume shot comparison:



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